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Experience


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Experience


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Professional Experience

2014 - Present

City Outword

Founder, Editor in Chief

www.cityoutword.com


2013 - PRESENT

J.P. Morgan Chase, TEKsystems

Interactive Content Consultant 

New York, NY

Responsible for site content and strategy on the client-facing bank portal, J.P. Morgan ACCESS, and help site, ACCESS Community, with duties that include:

  • Working with a team of developers and writers to create and manage site content
  • Maintaining copy decks and a content matrix
  • Researching, storyboarding, and creating interactive training solutions for clients
  • Providing support to the development team during the program release cycle for change publishing, translation, messaging to clients, and transitioning site content from testing environments to production

J.P Morgan Project Highlights

Spearheaded client training by creating interactive modules to simulate portal functionality. Modules were implemented globally and reduced client support calls.

Researched and redesigned J.P. Morgan ACCESS Community with fully coded content to reduce costs in maintenance and translation. Redesign was implemented globally.


2012 - 2013

New York City Economic Development Corporation (NYCEDC)

Interactive Content Manager

New York, NY

Responsible for interactive content development, site maintenance, marketing and social media direction with responsibilities that included:

  • Managing the NYCEDC’s primary site in Drupal and microsites Wordpress 
  • Sourcing and creating site content, blog posts, infographics, podcasts, videos, HTML emails, and other interactive pieces
  • Developing marketing campaigns for various initiatives and events and project managing the process through implementation
  • Providing social media direction and developing content for Facebook, Twitter, Tumblr and other channels
  • Running weekly analytics briefings, developing an editorial calendar and interacting with fans and followers

Awards and Recognitions

FiDI MAGAZINE DIGITAL MARKETING AWARDS

#1 in Best Use of Social Media

#1 in Top Cities for Digital Marketing

#2 in Top Overall Digital Marketing Strategy

#4 in Most Innovative Digital Marketing

Click to view NYCEDC Social Media Strategy and Digital Collateral outline


2008 - 2012

University of Rochester

COMMUNICATIONS ASSOCIATE

Rochester, NY

Responsible for communications initiatives within the Hajim School of Engineering and Applied Sciences and University IT with duties that included:

  • Managing the content of the Hajim School website and social media presence 
  • Writing and distributing various reports, interfacing with the central press office on news releases and  providing general communications and marketing support
  • Designing digital and physical marketing pieces and overseeing campaigns to communicate and promote University IT initiatives

Responsible for project managing the University of Rochester’s college website migration to a new content management system with duties that included:

  • Tracking jobs, organizing team member workflow, and communicating with customers
  • Designing new departmental sites
  • Assisting in content audits, migrating content and training new users
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Education


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Education


Education

2011

University of Rochester

Simon Business School

M.S. Marketing

2008

State University of New York

Geneseo

B.A. Communications, Journalism & Media

Minor Studio Arts

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Skills


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Skills


Skills

Copy writing & Editing

  • Editorial
  • Technical
  • Press Releases
  • Blogging

Graphic, Web & Print Design

Photography & Postproduction

HTML, CSS & Javascript

Video, Audio & Interactive Multimedia Creation

Brand Social Media

  • Facebook, Twitter, Tumblr, LinkedIn
  • Content Creation & Strategy
  • Cross-Channel Scaling
  • Audience Response

Metrics & Statistical Analysis

 

Software & Frameworks

Photoshop

Illustrator

inDesign

Lightroom

Dreamweaver

Captivate

Camtasia

Drupal

Wordpress

Squarespace

Twitter Bootstrap

Chrome Developer Tools

Mailchimp

Google Analytics

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Portfolio


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Portfolio


Design Portfolio

Writing & Content Samples

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Contact


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Contact


Contact

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